My Story

BEHIND
the BRAND

I’m Morgan Alfrejd. Founder. Queen of Brands. 

Before going full-steam ahead into my own studio, I spent six years inside fast-paced ad tech marketing teams, shaping brands from the inside out. I began as a Creative Manager and grew into an Art Director, partnering directly with executive leadership and cross-functional stakeholders.

That environment sharpened my thinking. Every decision had to hold up in a C-suite room. Why this color? Why this typeface? Why this positioning? Design became a business tool and a way to turn strategy into visual form. I learned to anchor every creative choice in business objectives, narrative clarity, and long-term brand meaning. There was no room for superfluous choices and that was when I really fell in love with the art of intention.

Before ad tech, I worked in magazine and newspaper design. That chapter trained my speed and discipline. Tight deadlines, high volume, zero room for hesitation. I learned how to execute quickly without sacrificing craft and quality which is a skill that still shapes how I work today.

Most recently, I completed my Master’s in Information Design and Strategy at Northwestern University, specializing in UX frameworks. That experience deepened my approach from visual execution to systems thinking. Research, infrastructure, behavioral insight, and the architecture behind every moving piece. It was the final layer that completed my evolution into a strategic creative visionary.

Today, I bring all of it together: expert-level craftsmanship and quality, executive-level brand strategy, and experience design thinking to build brands that are not only beautiful, but built to compete at the highest level.