At Mediaocean, I led the creative direction and execution for multiple ad tech brands operating under one parent ecosystem: Mediaocean, Flashtalking by Mediaocean, Prisma by Mediaocean, and Protected by Mediaocean.

I personally designed every logo within this portfolio. From there, we built complete visual systems around each one. Each brand had to live under the Mediaocean umbrella — but compete independently in the market. They represented distinct platforms, products, and user systems. The challenge was building identities strong enough to stand on their own while still feeling cohesively tied to the parent brand.

Each brand required a full-scale brand system designed to scale across product, marketing, sales, and internal teams. The work had to function inside the platform itself — not just in campaign materials.

Every decision was grounded in strategy, usability, and long-term growth of Mediaocean as a whole.